About Us

The Sambar Incident is a Malaysian-owned streetwear clothing line that was initiated in 2018 by founder Lobhini Gunasegaran as a passion project while working a full-time corporate job. By 2021, it had evolved into a full-time establishment.

The brand's identity draws inspiration from the heritage and culture of Malaysians, with a particular focus on celebrating the roots of Malaysian Indians. As a Tamil-born Malaysian herself, the founder derives inspiration from her roots and upbringing. She strongly believes in harmonizing modern and traditional elements in life, a principle that is reflected in the brand's essence.

TSI ORIGIN STORY

Art saved Lobhini's life. The Sambar Incident is a place of healing for her, showcasing the story of how someone turned pain into power. Would you like to know how?

First Interview Article Here
MISSION | VISION

Our mission is to consistently craft designs that authentically resonate with the brand DNA. Our vision is to celebrate our culture & heritage, both locally & globally.

Recent Media Feature Here