About Us

The Sambar Incident is a Malaysian-owned streetwear clothing line that was initiated in 2018 by founder Lobhini Gunasegaran as a passion project while working a full-time corporate job. By 2021, it had evolved into a full-time establishment.

The brand's identity draws inspiration from the heritage and culture of Malaysians, with a particular focus on celebrating the roots of Malaysian Indians. As a Tamil-born Malaysian herself, the founder derives inspiration from her roots and upbringing. She strongly believes in harmonizing modern and traditional elements in life, a principle that is reflected in the brand's essence.